BENEFITS  
More efficient management >  
Improved staff morale >  
Greater profitability >  
Targeted marketing strategy >  
Objective analysis of client base >  
Presentation review and coaching >  
Critique of current promotional program >  
Distinctive written communications >  
 
BENEFITS

More efficient management
An in-depth analysis of your current system will result in improved account service, process and overall more smoothly run organization.

Improved staff morale
Informing staff of client feedback on their performance, essentially a scorecard, will acknowledge their positive contribution and allow for future improvements in productivity. It is a team-building experience.

Greater profitability
Efficient project management and client service is essential to success. The information provided in my research compares your fees with other offices and suggests additional client services to increase revenue.

Targeted marketing strategy
The value of an effective marketing program is in identifying key clients, prospects and projects. This eliminates wasted time, money and effort. My effective marketing program includes strategic information, marketing copy and a detailed promotion schedule.

Objective analysis of client base
Who are your best clients and why? An objective review of your client base will determine what kind of projects and companies are most profitable for your firm. This determines your future marketing focus.

Presentation review and coaching
Can improve your presentation skills? A portfolio cannot speak or sell itself. I can show you how to  make your presentation meetings more successful, from pointers on effective speaking to how to close the “sale”.

Critique of current promotional program
How has your self promotion program been working? A client survey provides immediate feedback about  how your promotions are perceived and what your competitors are sending out by mail or online.

Distinctive written communications
As a journalist as well as a marketing professional, I will create distinctive copy to express your unique personality. No boilerplate copy or bizspeak, I will to communicate your authentic voice and vision.