| BENEFITS
More
efficient management
An in-depth analysis of your current system
will result in improved account service, process and overall
more smoothly run organization.
Improved staff morale
Informing staff of client feedback on their
performance, essentially a scorecard, will acknowledge their
positive contribution and allow for future improvements in
productivity. It is a team-building experience.
Greater profitability
Efficient project management and client
service is essential to success. The information provided
in my research compares your fees with other offices and suggests
additional client services to increase revenue.
Targeted marketing
strategy
The value of an effective marketing program
is in identifying key clients, prospects and projects. This
eliminates wasted time, money and effort. My effective marketing
program includes strategic information, marketing copy and
a detailed promotion schedule.
Objective analysis
of client base
Who are your best clients and why? An objective
review of your client base will determine what kind of projects
and companies are most profitable for your firm. This determines
your future marketing focus.
Presentation review
and coaching
Can improve your presentation skills? A
portfolio cannot speak or sell itself. I can show you how
to make your presentation meetings more successful,
from pointers on effective speaking to how to close the sale.
Critique of current
promotional program
How has your self promotion program been
working? A client survey provides immediate feedback about
how your promotions are perceived and what your competitors
are sending out by mail or online.
Distinctive written
communications
As a journalist as well as a marketing
professional, I will create distinctive copy to express your
unique personality. No boilerplate copy or bizspeak, I will
to communicate your authentic voice and vision.
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